I. measure mea‧sure 1 [ˈmeʒə ǁ -ər] noun
1. [countable] an official action, taken to deal with a particular problem:

• The company has had to take cost-cutting measures, including reducing spending on certain marketing programs.

ausˈterity ˌmeasure [countable usually plural]
an official action taken by a government in order to reduce the amount of money that it spends or the amount that people spend:

• The government introduced austerity measures including a freeze on public sector pay.

2. a measure of something a way of measuring or calculating something:

• Gross domestic product is the Commerce Department's main measure of U.S. economic output.

• Car sales are often seen as a measure of consumer confidence.

3. [countable, uncountable] an amount or unit in a measuring system:

• a table of weights and measures

ˌdry ˈmeasure [countable, uncountable]
a system of units for measuring goods such as grain and sugar that are not liquids, or one of these units
ˌliquid ˈmeasure [countable, uncountable]
a system of units for measuring liquids, or one of these units
  [m0] II. measure measure 2 verb [transitive]
to find out or calculate the amount or level of something:

• ways to measure and improve service quality

• This country has the third highest standard of living, as measured by per capita GDP.

measure something against something

• All currencies have historically been measured against gold.

measure something in something

• Overseas sales, measured in dollars, rose 18% last year.

measure up phrasal verb [intransitive]
to be good enough, or as good as expected:

• None of the products measured up.

measure up to

• Their performance in recent years hasn't measured up to their longer-term record.

* * *

measure UK US /ˈmeʒər/ verb
[I or T] to discover the exact size or amount of something: »

Next, we need to measure the temperature of the mixture.


This machine measures the patient's heart rate.

measure sth in sth »

November was a record number for sales when measured in dollars.


measuring devices/equipment/techniques

[T] to be of a particular size: »

The office measures 12 metres by 6 metres.

[T] to judge the quality, effect, importance, or value of something: »

It is difficult to measure the success of the advertising campaign at this early stage.


Managers have changed the way they measure performance.

measure UK US /ˈmeʒər/ noun
[C, usually plural] a way of achieving something, or a method for dealing with a situation: »

These measures were designed to improve car safety.


We will introduce measures to reduce noise levels in the factory.


The company will need to take further measures to cut costs.

austerity/cost-cutting measures »

It had taken a series of cost-cutting measures, including closing one of its two plants.


drastic/draconian/radical measures


preventative/safety/security measures

[C] MEASURES a unit used for giving the size, weight, etc. of something: »

weights and measures


The standard measure of efficiency in the airline industry is 'cost per passenger mile'.

[C or U] an amount or level of something: »

There was a large measure of agreement between the two sides in the negotiation.

[C] a way of judging something: »

Record sales are not always a measure of a singer's popularity.

get a measure of sth »

It is difficult to get an accurate measure of employee performance in this industry.

a good/true/reliable measure »

Exports as a percentage of total sales are a good measure of international competitiveness.

for good measure — Cf. for good measure
have the measure of sb/sth — Cf. have the measure of sth
See also COUNTERMEASURE(Cf. ↑countermeasure), DRY MEASURE(Cf. ↑dry measure), MADE-TO-MEASURE(Cf. ↑made-to-measure)

Financial and business terms. 2012.

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  • measure — meas ure (m[e^]zh [ u]r; 135), n. [OE. mesure, F. mesure, L. mensura, fr. metiri, mensus, to measure; akin to metrum poetical measure, Gr. me tron, E. meter. Cf. {Immense}, {Mensuration}, {Mete} to measure.] 1. A standard of dimension; a fixed… …   The Collaborative International Dictionary of English

  • measure — [mezh′ər] n. [ME mesure < OFr < L mensura < mensus, pp. of metiri, to measure < IE base * mē , to measure > MEAL1, Sans mātrā, a measure, Gr metron] 1. the extent, dimensions, capacity, etc. of anything, esp. as determined by a… …   English World dictionary

  • Measure K — is an ordinance put on the city of Santa Cruz s annual ballot on November 6, 2006. It s purpose was to give marijuana violations the lowest priority for local law enforcement. All other offenses besides adult marijuana offenses were put to a… …   Wikipedia

  • Measure — Meas ure, v. t. [imp. & p. p. {Measured}; p. pr. & vb. n. {Measuring}.] [F. mesurer, L. mensurare. See {Measure}, n.] 1. To ascertain by use of a measuring instrument; to compute or ascertain the extent, quantity, dimensions, or capacity of, by a …   The Collaborative International Dictionary of English

  • measure — ► VERB 1) determine the size, amount, or degree of (something) by comparison with a standard unit. 2) be of (a specified size). 3) (measure out) take an exact quantity of. 4) (measure up) reach the required or expected standard. ► NOUN 1) …   English terms dictionary

  • measure — I noun act, bill, caveat, declaration, decree, dictate, edict, enactment, law, legislation, legislative enactment, legislative mandate, legislative proclamation, mandate, piece of legislation, prescript, prescription, proposal, proposed act,… …   Law dictionary

  • measure — [n1] portion, scope admeasurement, admensuration, allotment, allowance, amount, amplification, amplitude, area, bang, breadth, bulk, capacity, degree, depth, dimension, distance, duration, extent, fix, frequency, height, hit, magnitude, mass,… …   New thesaurus

  • measure up to — measure up (to (someone/something)) to reach a standard that is as good as someone or something else. The math skills of the majority of children in this school measure up to the national standards. Usage notes: often used in a negative way: They …   New idioms dictionary

  • measure up — (to (someone/something)) to reach a standard that is as good as someone or something else. The math skills of the majority of children in this school measure up to the national standards. Usage notes: often used in a negative way: They didn t… …   New idioms dictionary

  • Measure — Meas ure, v. i. 1. To make a measurement or measurements. [1913 Webster] 2. To result, or turn out, on measuring; as, the grain measures well; the pieces measure unequally. [1913 Webster] 3. To be of a certain size or quantity, or to have a… …   The Collaborative International Dictionary of English

  • measure of — To be the (or a) standard by which to judge the quality, etc of ● measure …   Useful english dictionary

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